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In February 2011, Google announced the Panda update, which penalizes Internet websites made up of written content duplicated from other Internet websites and sources. Historically Web sites have copied material from one another and benefited in online search engine rankings by engaging in this practice. However Google executed a brand new method which punishes websites whose written content is not really exclusive.[35] The 2012 Google Penguin attempted to penalize Internet sites that made use of manipulative strategies to improve their rankings to the search engine.[36] Although Google Penguin has been presented as an algorithm aimed toward battling Net spam, it truly focuses on spammy one-way links[37] by gauging the standard of the internet sites the one-way links are coming from.
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[20] Bing Webmaster Equipment offers a way for webmasters to submit a sitemap and Website feeds, will allow customers to determine the "crawl charge", and observe the web pages index standing. Marriage with Google
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[30] On account of this change the use of nofollow resulted in evaporation of PageRank. As a Full Report way to keep away from the above, Search engine marketing engineers created alternate tactics that replace nofollowed tags with obfuscated Javascript and therefore permit PageRank sculpting. On top of that quite a few options are recommended which include the utilization of iframes, Flash and Javascript.[31]
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